IRO

Born in Paris and inspired by the 70's and 80's American rock scene, IRO is driven by the desire to build a simple and strong wardrobe composed like a soundtrack.

Iris Law is the face of the IRO Spring-Summer 2022 campaign, an independence manifesto dedicated to those who don't need anyone but themselves. From the roofs of New York, she looks at the whole world, like a challenge. Powerful and proud, she is full of energy that leaves no room for doubt. The IRO woman is her own heroine.

IRO easily mix fabrics, cuts, and seasons. Leather with patterns, tight and loose, summer in winter and winter in summer. A mix of styles inspired by women who embody IRO. Dynamic and free, they are fearless and have no limit. They wear whatever they want, whenever they want.